The holiday season is fast upon us. With this comes the need to plan out your holiday content. There are many ways you can work to prepare your social media for the holidays. Research National Holidays, take a look at what’s hot on the market this season for gift ideas and check out what your audience is looking for.
During this time of year, more people will be investing last-minute cash into new services and products for that business write off. Many people post their wants, desires, and needs on social media, learn to hone in on what your audience needs to prepare your social media for the holiday season.
Since the average consumer will be spending more cash for gift giving, it is prime opportunity to share products and services as gifts to your audience.
To put it simply, the holiday season is the best time of year to increase earnings and get your social media to work for you.
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5 Ways to Prepare your Social Media for the Holidays
1. Update your Profiles
This time of year things switch up, you are going to be more focused on holiday content. You may want to push a service, product or affiliate link.
Whatever your mission is this holiday season, be sure to go through all of your social media profiles to update them as a means to show your audience what’s happening right now within your business. Perhaps update links within your social media profiles to showcase a holiday sale, event or new product.
Be sure that all of your social media profiles are updated and reflect the holiday season rush.
2. Take Advantage of Pinned Posts
There is a way to pin posts to the top of your Facebook Page and Twitter profile. Be sure that your most relevant holiday promotion, sale or product is pinned to the top of these two platforms. This task makes it extremely easy for your audience to find your products.
If you run a Facebook Group or private forum, be sure to set up a pinned area where you will have frequent holiday-themed updates pertaining to your business.
3. Review Holiday Content
If you are a content driven website, then you will want to review last year’s holiday content. Check your analytics to see if any of the older content is still receiving traffic. If it is, update the social media images to provide a refresh and updated share to the post. Create an updated pinnable image, an updated Facebook and Twitter share image, perhaps schedule the posts to go out on Instagram.
Utilize last year’s promotions and content if they are still valuable today. This alleviates the level of work involved in preparing your social media for the holidays while taking advantage of your older content that has already been indexed.
4. Consider Hiring Influencers
During the holiday season, there will be a rush of customers, clients and new people interested in what you have to offer. If you want to truly expand upon this reach, hiring influencers will easily allow you to achieve that success.
Whether you hire a virtual assistant to help maintain and monitor your social media holiday campaigns or purchase paid social media and blog content shares from influencers within your niche, you will succeed when you create a team of influencers to push that holiday content out on your social media platforms.
5. Have a Content Plan and Remain Consistent
Consistency is a battle if your social media is not properly planned out for the holiday season. Creating a content calendar with specific postings for each day will help in achieving your holiday goals. If you need a help with creating a content calendar, take a look at this product.
These recommendations will prepare your social media for a profitable and visible holidays. Planning properly, creating an editorial calendar and hiring help to push out your product, services, and content will make your social media plans a holiday success.Planning properly, creating an editorial calendar and hiring help to push out your product, services, and content will make your social media plans a holiday success.Click To Tweet
Having a team on your side will ultimately ensure that your prep for social media push during the holiday season is successful. Implement each of these tips as soon as possible so that you can reap the rewards of the holiday season where consumers spend more and business owners are looking to have more tax write-offs.
Love to hear from my readers! Share your holiday plans in the comments below.
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